Join Claudia and Jonathan, both graphic designers at SPIN, as they discuss the studio’s focus on creating compelling visual identity projects. In this interview, they share insights into SPIN’s creative process, their approach to shaping identity through design, and the importance of strong visual storytelling.
Using a specific case study—their collaboration with the University for the Creative Arts in England—they explain how they translated the institution’s values into a cohesive and dynamic visual system. Whether you're a design student, creative professional, or simply curious about how design can express identity, this conversation offers a thoughtful behind-the-scenes look at the work of one of the UK’s leading design studios.
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