In this interview, Mark Porter shares his journey into motion design—a field that’s still new territory for him, yet one that aligns perfectly with his passion for visual storytelling. For Mark, it’s all about the content—conveying emotion, clarity, and narrative through movement and design. The conversation centers around the RTL News rebrand project, which marked the studio’s very first foray into television.
A bold and radical client opened the door to a unique and challenging collaboration—one that was guided by real data, transparency, and a drive for honest communication. This project didn’t just reshape RTL’s visual identity—it pushed the studio forward, becoming a catalyst for growth and learning. Mark reflects on how working in motion design demands constant evolution, deep listening, and a commitment to telling the clearest story possible. A must-watch for anyone curious about motion design, visual storytelling, and how creative challenges can become defining milestones.
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